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How important are metatags for seo?

Just spent a couple of hours sorting out the meta tags for a client and thought I better share the reasoning and detail. Meta tags or in full, Meta Description Tags are not that important for SEO purposes, but as everyone knows, rankings don't necessarily convert in to sales. These meta tags are simply the short paragraphs describing the page content, and thus a good one will lead through to greater click through's.

Drupal tweaks for MySQL optimisation

This is a post for the techies...

When running Drupal its common to be required to optimise Server environments. Many people think of optimisation to be for google search rankings but when we are talking about optimisation of server environments we are referring to; page speeds, database lookup query speeds, essentially PERFORMANCE.

We will use this page to add our customisations as we go along.

Today was MYSQL improvements...

Over optimisation - what is it?

We have recently seen issues for companies who have built excessive links to their website using exact match keywords. These are typically top level keywords / tier 1 keywords.

What is the solution?

It is fairly simple : obtain approximately 3-5% of your current total links from some quality authoritive websites using your brand name ( provided the brand name is not a keyword rich domain (eg www. - the seo agency .com ) )

The Value of SEO - Cost per keyword

Calculating the value of being on page 1 of google is difficult.
We aim to provide you with a rough idea of how to calculate the value of being on page 1 of google in the top 3 search results.

Broken links - bad for SEO!

We have worked with a company in conjunction with other web design agencies and recently came across a site that was for no obvious reason performing badly in search engines...

Links dont always mean high ranking!

Everyone should know that link building is critical to SEO / ranking highly in google search engines. The point is if you cant afford to build links then why have you got a website?

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