Difference between onpage SEO and Online advertising

Some businesses seem to think that offpage SEO is simply ONLINE ADVERTISING.

Well guess what - they are Right! We say it all the time - just look at SEO as normal marketing. Find relevant websites that match your target audience demographics and then advertise. Sometimes you will pay for an advert and sometimes it will be free.

The only way in which it differs significantly is that the majority of SEO doesnt require paid for adverts. Social media, Forums and blog comments are all free (In theory :))

Search volumes for coffee tables

Teaka were originally a small furniture design company. Since going online they have claimed a massive 1.2 million USD. Moovi Duff the Managing Director stated that sales have not come through a single channel but multiuple channels. Many searchers will find a brand name and then google the brand name.....

for example -----> lets look at an online searchers behaviour....

---> In google
--------> coffee tables...

---------> user identifies too generic and selects more refined search term - round coffee tables

SEO keyword opportunities

Taking a quick look at the potential keywords that hampshire based businesses may profit from have been listed below. Currently obtaining a page 1 listing for these keywords will be relatively stratight forward using standard search engine optimisation methods. However given the recent increase in online activity by hampshire based businesses such opportunities will soon become harder to take advantage of, or at least the cost will dramatically increase.

Hampshire companies investing in SEO today stand to gain a significant head start on other slower hampshire based companies.

Outsourcing SEO link building

We have recently seen a huge increase in the number of companies outsourcing certain aspects of their SEO. The most common is link building. Link building is no doubt the greatest factor that affects a websites position in search result pages, however understanding what links you need can be far more complex and it may be difficult to identify the value of any one single link.

Onpage SEO with offpage

IMPORTANT: High search engine rankings can be achieved with On-site optimization and Off-site optimization. After we complete Internal SEO, we will move to Phase II Link Building Campaign and Phase III Web 2.0 Marketing Options. Payment is based on each phase completion.
Then Monthly Maintenance of £100-£200/month for at least 3 month, depending on the keywords complexity and competitors. Also, if you agree, after the project is finished we will maintain the website in case of new competitors.


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