Over optimisation - what is it?

We have recently seen issues for companies who have built excessive links to their website using exact match keywords. These are typically top level keywords / tier 1 keywords.

What is the solution?

It is fairly simple : obtain approximately 3-5% of your current total links from some quality authoritive websites using your brand name ( provided the brand name is not a keyword rich domain (eg www. - the seo agency .com ) )

In addition to developing branded keyword links you may also reduce your internal link anchor text. If you link to a particular page excessively with your keyword you may be able to quickly resolve ranking issues by adjusting your internal link structure.

Current clients or new feel free to call us to discuss our latest updates and findings regarding this recent change in google algorithm.

Good luck!